How to Write a Brilliant Cover Letter

8 Minutes read

cover letter

“Why, a cover letter? My resume will speak for itself!” may be the thought running through your mind right now. Well, the best way to help you understand the vital role played by a cover letter, in ensuring your resume actually gets an opportunity to speak for itself, is through an analogy.


Picture this:It is the festive season and gifts from friends and acquaintances have started pouring in. While opening these gifts, which are the ones that you would automatically reach out for first? The ones which have personal handwritten notes, right! 


Well, that is exactly the role played by a cover letter. Amidst the hundreds of resumes which are received by the hiring manager of an organisation, a personally addressed cover letter is just what might make the difference between your resume getting to the ‘To be Read’ pile rather than being rejected outright.


Here we will take you through the entire process; starting with understanding exactly what a cover letter is, right up to creating a brilliant cover letter



You’re going to learn:
What is a Cover Letter                                       
Cover Letter Format
The AIDA Technique


So let us get started.



What is a Cover Letter?


A ‘Cover Letter’ in the simplest terms, is a one page letter which is sent along with any document (in this case, your resume),in order to explain its contents. 



Cover Letter Format for Job Applications


When it comes to job applications, the correct cover letter format should contain the following 6 mandatory segments:


1. Personal Details – Will contain your name, email id etc.


2. Addressee – The name and designation of theperson who is the hiring manager/in-charge, for the role you are applying for.


3. Opening Paragraph - A couple of lines to catch the attention of the hiring manager and make them want to read more. 


4. Main Body –Convincing the hiring manager that, you are the right person for the job.


5. Closing CTA (Call To Action) –Closing paragraph which should be a call to action.


6. Formal Salutation – Example: Sincerely, Sincerely yours, Yours sincerely or Yours truly 


Using this correct format will certainly make your resume good enough to cross the first hurdle and get on to that ‘To be Read’ pile, we mentioned. However, in that very same pile, will be a long line of other applicants (around 40%), having cover letters following the very same,correct format! 


You most certainly do not want to be stuck in this generic pile, indefinitely. The sooner your cover letter catches the attention of the hiring manager, the better your chances of impressing them and ensuring you get that interview call. For this your cover letter needs to be better than good, it needs to be brilliant! 



The AIDA Technique


Now, this is where the popular marketing model AIDA comes into play. An acronym for:

A – Attention

I – Interest

D – Desire

A - Action


It is the perfect tool to ensure your cover letter grabs the attention of the hiring manager. Once you have their attention, you then work to impress them with your credentials and professional accomplishments. As they keep reading more about you, the desire to hire you increases and converts into an interview call.


Let us now take a relook at the cover letter format and see how incorporating the AIDA technique into it gives you a winning combination. 



1. Relevant Personal Details


There are certain details like your name, email, LinkedIn profile and maybe even links which showcase your work, which should go on the cover letter. Adding your photo, hobbies, legal declaration etc is a big no-no.


Correct and Incorrect Examples:


Now comes the part where you get the ‘Attention’ of the hiring manager



2. The Right Way of Addressing


While salutations like ‘Dear Sir/Madam’ or ‘To Whomsoever it may Concern’ were the norm before the onslaught of social media networking, it does not hold good now. 


In the current scenario, it is far better to address the hiring manager by name, for not only does it ensure that their attention is grabbed at the very onset, but also goes to show that you have gone the extra mile, by reading up all about the organisation and the advertised position. 


To get the hiring manager’s name you can either look up the job posting details on the company website/LinkedIn careers or even use your friends/colleagues network to access the information. 


Correct and Incorrect Examples:




3. Grabbing Attention via the Opening Paragraph 


To generate interest in you as a potential candidate, you would first need to show the hiring manager, how interested you are in joining the organisation. So go ahead and personalise your opening paragraph, by:

  • Strategically incorporating  keywords from the organisation’s mission statement (which will be readily available online)
  • Showing that you have the core skill required for the advertised position.
  • Simultaneously highlighting how your core skill will be in keeping with the organisation’s mission.   


Let us go through an example, to help you better understand this process. 


This is the mission statement of ‘Aflac – An American insurance company’. 


Here the keywords are:

  • Strategic Marketing
  • Quality Products
  • Quality Services
  • Competitive Prices
  • Best Insurance Value
  • Consumers


Now imagine you are applying for the post of Customer Service Representative, in this company. For you the relevant keywords would be ‘Quality services’ and ‘Best insurance value’. 


So, let us look at an opening paragraph, which will incorporate the two aspects, namely these keywords and your core skill:

Here you are indicating how your core skill, namely ‘Top-notch customer communication’ will definitely ensure that the company delivers on its mission of providing ‘Quality services’ and the ‘Best insurance value’. Now, what better way, to catch the interest of the hiring manager! You are off to a good start.


Now that you have got the hiring manager interested in reading more about you, here comes the part, where you invoke the desire to hire you.



4. Establishing Interest via the Main Body


Here you need to convince the hiring manager that you are the right candidate for the advertised job. To do this:

  • First check the job description and find out the top 3 skills required by youfor this job
  • For each skill give proof from your past work experience or academic qualifications



5. Closing CTA (Call To Action)


End the cover letter by asking for an opportunity to be interviewed. An example of the appropriate closing statement to be used is given below, a couple of outdated closing examples are also provided.


Correct and Incorrect Examples:


Including the final salutation, these are the mandatory segments your cover letter should have. However there is one additional segment you will need to add, and that is when there has been a gap in your career.  



How to Explain a Career Gap


The reason it is preferable to mention your career gap in the cover letter, is because it gives you the opportunity to explain the reasons for it, before a call is taken by the hiring manager. There are various reasons for taking a break; career switch, medical emergency, relocation, education etc. Let us take a look at how you can explain one such reason:


As we have seen, your brilliant cover letter just might make all the difference on whether or not you receive that all important interview call. Follow these tips and go ahead to make a perfect cover letter.


You may also like to read about:

Read How to write a career change resume

Step by step guide to write a cover letter

And if you are still looking for that perfect companion of your cover letter, a perfect resume, log in to HyreSnap now and get the ATS complaint HR approved resume now.